Irina Motorina – Medium

Irina Motorina

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Bootcamp

How the emotional journey map helps to shape the Tone of Voice

Hey, my name is Ira. As the UXW Lead at Tutu and the author of a UX writing course, I’ve created Tone of Voice Maps and I am passionate…

Jan 21

How the emotional journey map helps to shape the Tone of Voice

Jan 21

Published in

Bootcamp

Designing Quiet Technology for Noisy Minds

Clear choices, fewer clicks, and emotional safety — how calming UX brings users back

Jun 3

Ggirls levitating behind the black screen

Jun 3

What Are LLMs, Tokens, and Temperature in AI? Explained Like You’re 5

No engineering degree needed. Understand LLMs, tokens, and temperature in AI the easy way — with cats, magic, and autocomplete metaphors.

May 19

What Are LLMs, Tokens, and Temperature in AI? Explained Like You’re 5

May 19

I think Bootcamp is a great platform that helps reach a larger UX-audience and share interesting…

Jul 10, 2024

Jul 10, 2024

Published in

Bootcamp

Creating inclusive content: writing for ADHD, anxiety, and depression

How inclusive design can help everyone thrive

Jul 3, 2024

Two shaking hands on the picture

Jul 3, 2024

Published in

Bootcamp

Navigating UX Writer Job Levels

From Novice to Expert: Titles, Soft and Technical Skills, and Checklists for Professional Growth in UX & ConDesign

Apr 30, 2024

Illustration: A piramid with levels and a flag on the top

Apr 30, 2024

Как там, на работе? Часть 2

Отвечают UX-писатели, редакторы и контент-стратеги

Mar 19, 2024

Как там, на работе? Часть 2

Mar 19, 2024

Кое-что про грейды для UX-писателей

Зачем нужны, как расшифровывать и почему не стоит равняться на свой предыдущий грейд при смене работы. Будет много табличек (!)

Jan 8, 2023

Кое-что про грейды для UX-писателей

Jan 8, 2023

🦸‍♂️ Lead UX-Writer

Чем занимается и почему его не найти на российском рынке, даже если очень надо

Jun 8, 2021

🦸‍♂️ Lead UX-Writer

Jun 8, 2021

Как Emotional Journey Map помогает конструировать Tone of Voice

Про эмодзи, тесты и систему координат

Jan 4, 2021

Как Emotional Journey Map помогает конструировать Tone of Voice

Jan 4, 2021

Irina Motorina

Irina Motorina

she/her

CX expert, pioneer of UX Writing in Russia and the CIS • Mentor • processor.school • usertxt.com • #LadiesWhoTech

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